Travis Ludwig

University of Oregon

As the University of Oregon entered into the the coveted Big Ten Conference, the powers that be were faced with hyping their university, but not in the way you might think. Oregon, while having a strong athletic prowess, has fallen behind in communicating on just how formidable they are from a research and academic standpoint. So, we (the folks at Heavy, myself included) developed a campaign that leveraged the speed and tenacity of the Oregon that we all know to communicate those same attributes to an Oregon that few of us know. The outcome? We Make You Go. Or, to put it another way, Oregon makes, the world takes (in the best way).